ABC Family & Kids Taps Nathanson4/17/2002 10:40 AM Eastern
Laura Nathanson, previously executive vice president of ad sales at ABC
Television Network, was officially named executive vice president of ABC Family
& Kids ad sales Wednesday.
That unit will sell time on both ABC Family and Disney Kids Network.
Nathanson, reporting to ABC Family president Angela Shapiro, has actually
been in charge of ABC Family ad sales for months, with Barbara Bekkedahl,
executive VP of ad sales for predecessor Fox Family Channel, reporting to
There was no word at press time about Bekkedahl's status.
Disney Kids Network was formed more than two years ago to sell inventory and
sponsorships for kids' programming airing on ABC's 'Disney's One Saturday
Morning' block, as well as Toon Disney, Disney Channel, Buena Vista Television's
kid-targeted syndicated fare and other media assets in radio, print and the