Eastern Show Shifts to Spring2/28/1999 7:00 PM Eastern
Atlanta -- After deliberating on a timing shift for several
years, the backers of the Eastern Cable Show have voted to move the regional meeting to a
spring date, meaning there will be no trade show this calendar year.
Instead the next trade show for the Southern Cable
Television Association will be March 12-15 in 2000 at Atlanta's America's Mart.
"We've heard the drumbeat for quite some time. It's
become increasingly difficult for exhibitors to juggle their show schedules, particularly
in the fall when all the regionals -- the Eastern, the Western and the Atlantic Show --
are scheduled back-to-back," said Nancy Horne, SCTA executive director, in a prepared
As one of the oldest regionals in the industry, the SCTA
members felt they should take the initiative to better serve the interests of its members.