Annika Drives USA Golf Ratings5/27/2003 10:07 AM Eastern
Annika Sorenstam's historic turn in the PGA Tour's Bank of America Colonial
golf tournament sank record numbers for USA Network's coverage May 22 and
USA registered a 2.9 household rating (2.5 million households, 3 million
viewers) from 2:30 p.m. to 7:30 p.m. (EST), easily topping its previous Friday
best, a 1.9 rating for the 2000 NEC Invitational.
Over the two days, USA averaged a 2.1 (1.8 million households, 2.2 million
viewers), its best two-day mark for a PGA event.
Those plateaus exclude USA ratings marks for its coverage of The Masters, the
grand-slam event that falls outside of the purview of the PGA