News

Nielsen Ups TV Household Rating Estimate

8/26/2003 8:37 AM Eastern

Nielsen Media Research announced Tuesday that it is revising upward its
estimates for U.S. television households as well as for the average household
rating for the 2003-04 TV season.

The total number of U.S. TV homes will be 108.4 million effective with the TV
week starting Monday Sept. 1, when each national rating point will represent 1%
or 1.08 million TV homes, Nielsen said.

Last season there were 106.7 million TV homes, translating to 1.06 million
homes per rating point.

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