Can You Hear Our Anti-Cable Ad Now? Good!2/03/2004 9:31 AM Eastern
Verizon Communications will unleash a new ad campaign Wednesday trumpeting its digital-subscriber-line service and calling it a better high-speed-data choice than cable-modem service.
More than 20 major markets will see two commercials showing consumers looking for broadband service and realizing -- after conversations with cable-company representatives from identified operators -- that Verizon Online DSL with MSN Premium offers more features at a lower price.
Draft New York developed and created the campaign.