Odyssey Promotes Literacy4/17/2001 5:46 PM Eastern
Odyssey Network, which plans to rebrand itself as Hallmark Channel late this
summer, said Tuesday that it would partner with Laubach Literacy to promote a
national consumer promotion in June.
Local cable affiliates can participate in the 'Today's Family First' program,
which offers viewers free literacy packages, other giveaways and screenings of
The Prince and the Pauper in select markets. The show is one of many
literary-based titles produced by Hallmark Entertainment that run on the