`Pedigree' Barks with USA Again

1/23/2003 4:34 AM Eastern

USA Network is going to the dogs again with next month's Westminster
Kennel Club Dog Show

Masterfoods USA's "Pedigree" dog-food brand has renewed as presenting sponsor
of USA's upcoming event coverage.

The network plans coverage Feb. 10 through 12, including 8 p.m. starts Feb.
10 and 11.

Pedigree's involvement is already being promoted on USA's Web site (
and on-air tune-in promo spots.

The latter also cite retail chain Petco Animal Supplies Inc. as a sponsor of
the 127-year-old dog show.

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