Lifetime Wins January Primetime1/30/2001 8:10 AM Eastern
Lifetime Television scored a 2.1 Nielsen Media Research rating in primetime
in January, tops among basic-cable networks in its best-ever one-month
The women-oriented network, which delivered an average of 1.6 million
households in the 8 p.m. to 11 p.m. period, was up 8 percent from last January.
It placed second among basic networks in the total-day period with a 1.3
Nickelodeon won the total-day crown in January with a 1.5 rating and 1.2
ESPN and USA Network suffered the largest ratings decreases. ESPN's 1.0
primetime rating and 830,000 households placed it ninth for the month, down from
1.6 last January.
Struggling after losing popular World Wresting Federation Entertainment Inc.
shows, USA plummeted from a 2.7 to a 1.9 and 1.6 million households. USA tied
Turner Network Television for second place in primetime.
TBS Superstation secured fourth place in primetime with a 1.2 rating and 1.5
million households, flat with last year. Cartoon Network's 1.7 rating and 1.2
million households ranked it fifth. Cartoon improved from a 1.5 primetime rating
A&E Network and Nickelodeon tied for seventh with 1.6 ratings.
Nickelodeon dropped from a 1.8 last January, while A&E was flat.
The 0.9 rating FX pulled was flat with last year, good for 10th place.
In total-day ratings, TBS pulled a 1.2 rating and 1 million households for
third place, behind Lifetime and Nickelodeon. TBS was flat with last year.
Cartoon was also flat at 1.1, in fourth place. A&E and TNT tied for fifth
place with 1.0 ratings. Both networks were flat compared to last January.
USA secured seventh place with a 0.9 rating and 710,000 households, down from
a 1.1 last January.
Discovery Channel placed eighth with a 0.7 rating. ESPN and FX tied for ninth
place, each with 0.6 total-day ratings.
ESPN fell from a 0.7 last January, while FX was flat compared to the same