News

Showtime Sets Fall Family Promotion

9/03/2002 6:17 AM Eastern

Showtime Networks Inc. announced Tuesday that it is teaming up with Toys R Us
Inc. to offer $50 gift cards to consumers who sign up for new Showtime
premium-cable subscriptions.

The acquisition campaign, which will run through Dec. 31, will be supported
via direct mail, direct-response television spots and radio commercials, with ad
slicks, billstuffers and door-hangers offered to participating affiliates.

In addition, a Hispanic version of the direct-mail and direct-response
advertising have been created to capitalize on 'Hispanic Heritage Month' (Sept.
15 through Oct. 15), Showtime said.

Creative for the campaign was done by Showtime's in-house Red Group
agency.

'A $50 gift card is like getting four months of Showtime for free,' senior
vice president of marketing Geof Rochester said in a prepared
statement.

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