AT&T, ESPN, Broncos Team Up

8/22/2001 8:22 AM Eastern

AT&T Broadband and ESPN are teaming up with the National Football
League's Denver Broncos and Invesco Funds on several marketing initiatives at
the new Invesco Field at Mile High Stadium.

At a press conference Thursday, the group is expected to unveil ESPN
SportsCenter and ESPN-The Magazine marketing opportunities for
individual fans that are also tied into AT&T Broadband digital-video and
cable-modem services.

AT&T Broadband is also expected to have kiosks throughout the stadium
showcasing its video, voice and data services.

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VR 20/20

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