TCM, Warner Video, B&N Team Up2/10/2004 4:20 AM Eastern
Turner Classic Movies is teaming up with Warner Home Video and Barnes & Noble on a new promotion centered around the network’s "31 Days of Oscar" programming stunt.
For 31 Days of Oscar, TCM’s entire schedule from Feb. 1-March 2 is made up of movies that were nominated for Academy Awards.
The campaign is aimed at driving viewership and awareness for TCM, as well as sales for Warner and B&N.
B&N will feature Warner Oscar-winning titles with in-store displays in more than 400 stores nationally.