WE Weathers Media Storm3/31/2004 9:19 AM Eastern
WE: Women's Entertainment announced Wednesday that it has retained Media Storm LLC to handle its media planning and buying.
Media Storm succeeds Philadelphia-based Harmelon in those roles immediately. Billings were not disclosed.
Westport, Conn.-based Media Storm is expected to execute a national multimedia campaign aimed at buttressing brand awareness and expanding viewership for the women's-targeted network, according to officials at both companies.
Creative for the campaign is being developed by in-house personnel working in conjunction with Red Tettemer.