WE Weathers Media Storm

3/31/2004 9:19 AM Eastern

WE: Women's Entertainment announced Wednesday that it has retained Media Storm LLC to handle its media planning and buying.

Media Storm succeeds Philadelphia-based Harmelon in those roles immediately. Billings were not disclosed.

Westport, Conn.-based Media Storm is expected to execute a national multimedia campaign aimed at buttressing brand awareness and expanding viewership for the women's-targeted network, according to officials at both companies.

Creative for the campaign is being developed by in-house personnel working in conjunction with Red Tettemer.

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