Fox Sports MLB Ratings Up 8%7/09/2001 10:02 AM Eastern
Buoyed by its coverage of the Minnesota Twins and Seattle Mariners, Fox
Sports Net registered an 8 percent increase in Major League Baseball ratings
during the first half of the season.
The 16 Fox Sports Net-branded regional sports networks and Madison Square
Garden Network combined to average a 3.26 metered-market household rating
through July 5, compared with a 3.01 average rating during the same span in the
2000 season, according to an FSN analysis of Nielsen Media Research local market
FSN North's coverage of the resurgent, first-place Twins jumped 146 percent
to a 4.9 average from a 2.0, according to the FSN analysis.
Meanwhile, viewers in the Pacific Northwest tuned in the Mariners, which own
the league's best record, in record numbers on FSN Northwest. The Mariners are
the highest-rated MLB team on any regional sports network this year, having
scored a 64 percent improvement season to date -- a 15.3 rating compared with a
9.3 at that stage in the 2000 campaign.
The Milwaukee Brewers on FSN North ranked third in terms of growth, posting a
62 percent increase to a 3.4 from a 2.1 average, while the Florida Marlins on
FSN Florida were fourth, netting a 60 percent jump to a 2.3 from a