News

Lifetime Movie Network Plans New Look

4/02/2001 8:48 AM Eastern

Lifetime Movie Network said Monday that it would unveil next month its first
new on-air look since its launch three years ago.

The network plans to take its viewers 'through the lens' with a new network
logo, the company said in a press release. The lens concept will be carried over
to other station IDs, including program openings and menu line-ups. The new
design was created to incorporate the Lifetime brand will giving a separate
identity to the movie network.

Lifetime Movie Network boasts nearly 14 million subscribers among digital and
analog cable and direct-broadcast satellite.

Lifetime Television Network said Monday its carriage has surpassed 80 million
homes. The channel was launched 17 years ago.

Want to read more stories like this?
Get our Free Newsletter Here!