News

Parks Sees Broadband Spike

8/12/2003 6:21 AM Eastern

New research from Parks Associates showed that although broadband growth
slowed in the second quarter, many narrowband subscribers are less than
satisfied with their experience and would still consider a switch to
broadband.

Only 11% of narrowband subscribers are "extremely satisfied," the company
said, compared with 30% two years ago. Over that time, the percent of narrowband
subscribers who show an inclination to upgrade jumped from 33% to nearly
50%.

"Despite efforts to emphasize unique content, speed of service remains the
primary driver," said Michael Greeson, vice president and principal analyst with
Parks. "Even if Internet usage is confined to e-mail and the occasional
downloaded video or audio file, broadband does it faster than
narrowband."

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