Parks Sees Broadband Spike

8/12/2003 6:21 AM Eastern

New research from Parks Associates showed that although broadband growth
slowed in the second quarter, many narrowband subscribers are less than
satisfied with their experience and would still consider a switch to

Only 11% of narrowband subscribers are "extremely satisfied," the company
said, compared with 30% two years ago. Over that time, the percent of narrowband
subscribers who show an inclination to upgrade jumped from 33% to nearly

"Despite efforts to emphasize unique content, speed of service remains the
primary driver," said Michael Greeson, vice president and principal analyst with
Parks. "Even if Internet usage is confined to e-mail and the occasional
downloaded video or audio file, broadband does it faster than

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