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CAB: Summer Cable Ratings Sizzle

8/26/2003 8:55 AM Eastern

New York - Cable's primetime viewership this summer sizzled, reaching record
highs for the three-month period from late May through August, according the
Cabletelevision Advertising Bureau.

Ad-supported cable registered a 54.8 share, up 2.6% versus the same period
last year.

Its average weekly primetime household delivery was 31.9 million homes, a
4.3% increase, while tallying a 29.9 rating, up 3.1%, according to a CAB
analysis of Nielsen Media Research data.

In contrast, collectively the seven national broadcast networks saw slight
declines.

Broadcast's share dropped to 37.1, a 1.9% dip from the same year-ago
period.

Broadcast's delivery declined slightly, by 0.2%, to a 21.6 million homes.

And broadcast posted a 20.2 rating, a dip of 1.3%.

For the month of August, cable averaged a 55.7 share in primetime, with
delivery of 32.2 million homes and a 30.3 rating.

The broadcasters did a 35.9 share, with delivery of 20.8 million homes and a
19.5 rating.

This summer' cable hits include Bravo's Queer Eye for the Straight
Guy
and FX's Nip/Tuck.

Nip/Tuck has averaged a 3.0, with Queer Eye doing a 2.8
rating.

Other strong performers have included USA Network's Monk, which
closed its second season with a 3.4 rating, making it the highest-rated original
scripted show on basic cable.

Lifetime Television's new dramas are also performing well, with 1-800
MISSING
averaging a 2.6 and Wild Card doing a
2.4

 

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