News

VH1 Books Fashion Awards Advertisers

10/07/2002 7:59 AM Eastern

VH1 has sold its upcoming VH1/Vogue Fashion Awards special to more
than a half-dozen major sponsors.

They are BMW of North America LLC, DaimlerChrysler's Chrysler Group, Ecco
Domani Italian wines, L'Oreal USA's Maybelline LLC, Procter & Gamble Co.,
Skyy Beverage Co.'s Skyy Blue premium malt beverage and T-Mobile International
(VoiceStream until last summer).

P&G will be promoting Clairol Herbal Essences True Intense Color, the
Pantene-Pro-V hair-care line and Crest Whitestrips.

The two-hour awards special will air live Oct. 15 starting at 8 p.m.,
originating from New York's Radio City Music Hall, as did sister network MTV:
Music Television's recent Video Music Awards event.

Debra Messing of NBC sitcom Will & Grace will host VH1's
Fashion Awards, and live performers will include Pink, Santana and David
Bowie.

Want to read more stories like this?
Get our Free Newsletter Here!