Kids' Upfront Trudges Along

6/29/2001 10:45 AM Eastern

The protracted kids' upfront continued to eke ahead ever so slowly, lost in
the shadows of the concluding broadcast upfront.

A Fox Family Worldwide Inc. executive said many agencies could close their
kidvid buys this week. A Turner Broadcasting Sales Inc. spokesman said the kids'
market has been moving slowly, but it is far from finished.

Nickelodeon officials have said its upfront is about 70 percent sold,
although some sources pointed out that the ratio includes prior multiyear

Want to read more stories like this?
Get our Free Newsletter Here!