HBO Campaign Makes CTAM Hall6/16/2003 7:26 AM Eastern
The Cable & Telecommunications Association for Marketing announced Monday
that Home Box Office's "It's Not TV, It's HBO" campaign will be the 2003
inductee to its Hall of Fame.
The induction ceremony will take place during the CTAM Summit in Seattle
Tuesday, July 22, as the kickoff to the 9 a.m. general session. In addition,
CTAM will honor the inductee in the Mark Awards Gallery.
The campaign was selected for outstanding achievement by a panel of senior
marketing and agency executives.