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Eyeview Teams With TiVo Research, Clypd

Deals Expand Addressable, Programmatic TV Advertising Business 3/09/2016 9:30 AM Eastern Last updated at 3/09/2016 12:26 PM

Eyeview is expanding its digital video advertising business into TV by forming partnerships with TiVo Research and clypd.

 

A nine-year-old firm, Eyeview uses first party data from clients including Pepsi, Nexium, Hallmark, Aleve, Ace Hardware, Walmart, BMW, Ford, Jaguar/Land Rover, GM, Toyota and Hyundai to create ads tailored to specific video viewers.

 

“In 2016, marketers are excited to become more effective at TV advertising,” said Oren Harnevo, CEO & cofounder of Eyeview. “With the TiVo Research and clypd partnerships, Eyeview’s programmatic offering paves the way for the next iteration of TV advertising – where campaigns move the needle for brands' bottom lines through precise targeting and measurement."

 

Read more at B&C. 

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