Sports

NBCU Cable Networks Catching Olympic Fever

USA returns to lineup for Rio with 110.5 hours of coverage 5/24/2016 10:00 AM Eastern

RELATED: NBC Sports Digital Launches ‘Playmaker Media’

 

NBCUniversal cable networks USA, Bravo, CNBC and MSNBC will present 325.5 hours of coverage of the Summer Olympic Games from Rio in August.

 

The coverage comes on top of broadcast coverage on NBC and additional hours on NBC Sports Network.

 

In total, NBC Olympics plans to have more than 6,000 hours of coverage, including streaming, of all 130 competitions at the Rio Games. That’s up from the 5,535 hours aired in 2012, when MSNBC, CNBC and Bravo carried 284.5 hours from London.

 

NBCU said it has already sold more than $1 billion worth of advertising, eclipsing the sales pace set four years ago.

 

USA, which didn’t televise any of the London games four years ago, will have 110.5 hours of programming from Rio. Coverage begins with women’s soccer two days before the opening ceremonies. Other sports on USA will include men’s basketball, beach volleyball, cycling, rowing, synchronized swimming, volleyball and water polo.

 

Bravo will air 94.5 hours of coverage and serve as the home of Olympic tennis. MSNBC will show 78.5 hours of men’s basketball, beach volleyball, rugby, soccer, volleyball, water polo and other sports. CNBC's 42 hours of coverage will include elimination-round basketball and volleyball, plus archery, beach volleyball, cycling, rugby, water polo, wrestling and other sports.

 

Details of NBC and NBCSN coverage plans will be released at a later date, NBC Sports said.

 

Read more, including scheduling details, at broadcastingcable.com.

 

Want to read more stories like this?
Get our Free Newsletter Here!