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MCN Online Extra | May 22, 2017

On target: Advanced advertising breaks through 5/21/2017 6:00 PM

THE ADVANCED ADS ISSUE
Cover Story | Breaking Point
Advanced Ads Emerge as Traditional Linear Models Erode

Related | Data Drives Some Talk at Upfront Presentations

How Advanced Advertising Techniques Could Help Networks Sell Products [subscription required]

Related | OTT Players Poised to Win TV’s Future
MVPDs Lead in Adopting Audience-Based Buying Models [subscription required]

Related | MCN Guest Blog, Nick Troiano
The Future of Television Is Now

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