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one2one Media Addresses Ads for Home Entertainment Clients

Boosts movie rentals and electronic downloads 6/06/2017 4:59 PM Eastern

New addressable advertising firm one2one Media says it has launched a platform that helps in-home entertainment marketers boost movie rentals and electronic downloads from pay-TV providers.

Started by former GroupM execs Mike Bologna and Jamie Power, one2one Media says its in-home entertainment team is being led by senior VP of entertainment Karen Abram, another former GroupM staffer.

“Our in-home entertainment platform is a unique differentiator in the marketplace and we are excited to bring it to our movie studio partners to help them drive transaction growth,” said Power, COO of one2one. “Combining this powerful new platform with a team who has an overwhelming amount of specialized expertise will create a new industry standard for the in-home entertainment marketplace.”

Go to broadcastingcable.com for the full story.

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