Sports

FloSports Scores Big Ten Network Deal

OTT service gets distribution rights to more than 1,000 non-televised BTN events 11/03/2017 9:48 AM Eastern

FloSports, a subscription-based OTT service dedicated to sports such as wrestling, swimming,  volleyball, cycling, gymnastics, and softball, has inked a deal with Big Ten Network (BTN) that gives it the distribution rights to more than 1,000 non-televised BTN events.

Events tied to the FloSports deal, which include basketball and ice hockey games, exclusive to BTN Plus, a service that costs $119.95 per year or $14.95 for a “Conference Pass” and less for offerings that are tied to individual schools in the conference. Following the new deal with FloSports, BTN Plus will continue to be available within BTN2Go, the 24/7 online video stream of the Big Ten Network, with no charge to current subs.

Related: OTT Players Could Change Television’s Sports Game [subscription required]

FloSports will offer BTN events on sport-specific subscription channels such as FloWrestling, FloTrack and FloVolleyball.

“We’re excited to partner with the Big Ten Network, as they bring incredible student-athletes and events to our die-hard community of sports fans,” FloSports co-founder and CEO Martin Floreani said, in a statement. We look forward to building up these event properties to bring more value to the events, athletes, and fans.”

Launched in 2006, FloSports landed a $21 million B round last fall, with Discovery Communications and WWE among the contributors. FloSports surpassed 150,000 subscribers following a record Q1 2017.

“Our subscriptions are really driven by the growing fan base of the individual sports that we’re in. Each sport gives us a different view, but when you add them all together, we’re creating a massive global audience of highly passionate and engaged fans,” Floreani said in an interview (subscription required) earlier this year.

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