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Sports Rules In Q1 Primetime

College Football Playoffs Propel ESPN to first¬place Finish 4/06/2015 8:00 AM Eastern
TakeAway

Fueled by interest in the first College Football Playoff, ESPN won its second straight quarterly ratings title in Q1.

ESPN scored a ratings touchdown during the first quarter of 2015 as its January coverage of the college-football playoff s helped the sports network to its second straight primetime quarterly ratings victory.

 

ESPN posted a 4% year-to-year increase in Q1, averaging 2.2 million viewers to finish as the most watched network during the period of Dec. 29, 2014 to March 29, according to Nielsen. TBS’s coverage of “March Madness” — aka the NCAA Men’s Basketball Championship — helped the comedy-branded service finish second during the month with 2.06 million viewers, a slight increase of 1% over the same period last year.

 

Defending first-quarter 2014 champ USA Network finished third this year with 1.95 million viewers, down 18% from the same period last year; followed by Disney Channel, which posted a 12% decline to finish with 1.8 million viewers; and Fox News Channel, off by 5% to finish fifth with 1.75 million viewers.

 

AMC (1.68 million viewers, flat from last year); Discovery Channel (1.66 million, up 8%); TNT (1.63 million, down 13%; History (1.62 million, down 24%); and Nick at Nite (1.62 million, down 30%) rounded out the top 10.

 

Disney Channel squeaked out a quarterly ratings win over rival kids’ service Nickelodeon on a 24-hour basis, averaging 1.28 million viewers for the quarter compared to Nick’s 1.26 million. Adult Swim (1.19 million), Fox News (1.07 million) and USA (1.1 million) followed close behind.

 

TBS was the top choice of adults 18-49 for the quarter, while Nickelodeon was most watched among children 2 to 11.

 

Fox News continued to dominate the cable-news category, easily besting CNN’s 546,000 primetime viewers (up 8%) and MSNBC’s 545,000 viewers (down 22%). HLN was up 13%, generating 358,000 viewers.

 

AMC’s The Walking Dead devoured all series comers to finish as the most-watched cable program during the first quarter, according to Nielsen.

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