Advanced Advertising

BrightLine Launches ‘DataCast’

by Jeff Baumgartner | January 02, 2018

Says OTT-focused platform enables advertisers to target, measure across mobile, desktop and TV screens

Viacom Snags Charter Renewal

by Mike Farrell | November 15, 2017

Deal includes agreement to co-produce content, partner on advanced advertising


MCN Guest Blog

Why Cable Needs Digital Identity

Pay TV providers would be wise to expand their knowledge of user profiles... More