Donahue Helps Kick Off MSNBC Makeover Hiring Phil Donahue to host a primetime show is just the "first step of what will be many, many steps" taken to shake up MSNBC, NBC News president Neal Shapiro said last week.Looking to boost its profile and jump-start its ratings, MSNBC has convinced the talk-show pioneer and self-proclaimed liberal — now 66 years old — to come back to TV and host a nightly 8 p.