Top Stories
Cable Wants a Bigger Share
Determined to carve out a larger slice of the political advertising pie, the cable industry aims to claim as much as 10% of the estimated $1.5 billion dollars that may be spent in 2004 by candidates in presidential, congressional and local races. In New Hampshire — the subject of an article in The Wall Street Journal last week pointing to perceived shortcomings in cable ad sales to candid...
Broadband Week
Finance
Marketing/Advertising
Opinion
People
| Policy
Programming
Supplement
Through the Wire
|
