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MCN - February 04, 2008

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Multichannel News Cover Image Big Numbers On A Beers Budget
It was Christmas time in 1985. Thom Beers was living in New York City, coming out of a disastrous romance, drowning his sorrows in drink and shooting ad spots for what was then called the small screen. Beers, now one of cable’s biggest hit makers, had just landed three commercials. “The first one was California pitted prunes.



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