Planet Green Fires Up
Planet Green is starting to get some advertising green. Despite doubts over an entire network devoted to what some skeptics call a fad, the first 24-hour eco-friendly network is set to bow June 4 with 11 advertisers in tow, including General Motors, SC Johnson, Bosch Appliances, Home Depot, Frito Lay, Waste Management, Johnson & Johnson, Dow Chemical, Whirlpool, Clorox and Wachovia Bank.