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Upfronts 2015: Nick to Bow Noggin Mobile SVOD Product

Service for Preschoolers to Retail for $5.99 Per Month 2/25/2015 4:30 PM Eastern

New York-- Nickelodeon is taking former linear service Noggin mobile.

 

The kid's kingpin announced at its upfront presentaiton to advertisers that it was reviving the educational service -- the forbear of Nick. Jr. --  as a stand-alone mobile, subscription product, targeting preschoolers and their care-givers.

 

Bowing March 5 via the app store for iPhone, iPad and iTouch, Noggin will retail for $5.99 a month. The programmer said it is also tallking to distributors about offering the service as a premium complement to authenticated subscribers.

 

At launch, content will include such educational fare as Blue's Clues,  Little Bear and Ni Hao, Kai-Lan, plus music videos. Moose and Zee will reprise their roles hosting videos that can help youngsters learn letters, shapes and matching skills, as they prep for kindergarten.

 

Nickelodeon signaled in January that it would offer a new mobile video service.

 

Noggin and its former channel mate The N became Nick Jr. and Teen Nick in September 2009, as the programmer sought to solidify the Nick name and brand across its portfolio.

 

In other Nick upfront developments:

 

--The network has greenlit three new live-action shows, including Make It Pop, a music-infused strip series about three girls who star in their own K-Pop-inspired band; Talia’s Kitchen, which follows a teenage girl who gains magical powers working in her grandmother’s Miami restaurant; and The W.I.T. Academy, a spinoff for series Every Witch Way.

 

Nickelodeon also touted a new Dan Schneider-produced series, Game Makers, which follows two 12-year old girls who start a multi-million-dollar gaming company.  As part of a multi-platform experience for viewers, the games seen in the episodes will be released through apps and online.

 

In addition, the network has greenlit Every Witch Way for a fourth season and Max & Shred for a sophomore campaign.

 

The programmer also formalized  its array of consumer insighs, multimedia services and partnership marketing plays under the “Inside Out Solutions” banner.  The unit will provide advertising partners with in-depth collaboration across the Nickelodeon portfolio of digital and linear channels. Partners can access the network’s proprietary insights, full-service marketing and creative resources and multi-platform media destinations to create branded experiences that are authentic to Nickelodeon’s kids and family audience, according to network officials.

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