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CTAM 2008 -- Discovery's Lucas Discusses Consumer Marketing Challenges (Pt. 1)
Discovery Networks executive vice president of marketing Wonya Lucas sat down with Multichannel News programming editor R. Thomas Umstead to address some of the challenges and opportunities cable faces relative to marketing its products and services to consumers.
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CTAM 2008 -- Discovery's Lucas Discusses Consumer Marketing Challenges (Pt. 1)
Posted: 2008-11-17 00:00:00
















