Webcast: A New Model For High-Volume, Low-Cost News

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October 14, 2009 2:01pm EDT

This Webcast will discuss how broadcasters are using Internet-based technologies to streamline their daily news production and create more content for new digital platforms.

Key topics include:

• How standardized, Internet-based systems can be deployed on an enterprise-wide basis to cut production costs and improve the quality of the newscast.
• The role of virtual centralization, by adopting Internet-based software services on the desktop, versus physical centralization of functions like high-end graphics within a station group.
• How new technologies change the day-to-day responsibilities of journalists, editors and graphics artists.
• The need for broadcasters' investment in technology to change from a fixed-cost model to a variable-cost model, in order to keep with a fast-changing competitive landscape and take advantage of ongoing development in the IT world.
• How broadcasters weigh the additional investment in HD news production versus the ongoing benefits of cost-saving technologies such as template-based graphics, newsroom automation and file-based collaborative editing.

Posted Nov 2, 2009