Webcast: Broadcast Operations for the 21st Century: Benefits, Strategies and Lessons Learned from Centralization and Convergence

March 24, 2009 4:00pm EDT

Broadcast Operations for the 21st Century: Benefits, Strategies and Lessons Learned from Centralization and Convergence

 

March 24th, 2009 2PM EST/11AM PST

On March 24th a panel of industry leaders will share their experience and opinions about implementing centralized processes and converged services in the television business.

The broadcast industry is evolving rapidly. To exceed consumer and advertiser expectations, while maintaining profitability, broadcasters will need to:

• Converge services by integrating non-linear, cross-platform and targeted advertising campaigns on top of already complex multi-channel operations.
• Centralize back-office business operations to improve operational and cost efficiency.

And to manage the opportunities and pitfalls along the path to convergence and centralization, broadcasters must consider:

• What business processes are best centralized for my organization?
• What operational infrastructure is required to maximize service convergence?

Posted Mar 25, 2009