Webcast: Reaching Viewers In a Multicultural, Multiscreen World

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June 22, 2009 2:00pm EDT

his Webcast will examine how programmers and cable operators package, market and deliver content to effectively reach multi - cultural audiences. Panelists will discuss outreach programs and how they identify and deliver specific offerings aimed at diverse groups of viewers. This webcast will also address what tactics are used to attract and retain multicultural audiences in this market of increasingly time-shifted and multiple-screen viewing.

Posted Jun 25, 2009