Webcast: Guide-ing TV’s Brand (NEW) Future

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May 12, 2011 2:00am EDT

Now that TV has been let out of the box, accessible across a growing number of platforms and devices, how do pay-TV operators and networks leverage this potential? How can this be used to drive customer retention, acquisition and up-sell? This discussion will explore the guide and user interface options available and how best to take advantage of them in the new competitive environment

Posted Mar 31, 2011