Webcast: On-Demand Advertising Models: Clicking Into Place

Advertisement

May 13, 2008 4:00pm EDT

As TV services march toward an everything-on-demand model, how can cable operators capitalize on the shift? A panel of industry experts will present an overview of on-demand advertising business and technology issues, discuss lessons learned from field deployments to date, and look at future trends and opportunities.

Critical issues addressed in this Webcast will include:

• Dynamic Ad Insertion: Keys to successfully deploying the technology to provide sales teams more flexibility for on-demand ads
• Video-on-Demand Showcases: What works (and what doesn't) for sponsored VOD content
• Interactive TV: Strategies for using technologies like CableLabs' tru2way to integrate with linear spots and drive higher engagement
• Integration and Testing: Working through implementation to final service launch
• Addressability: Taking on-demand advertising to the next level with demographic targeting

• High Definition: How and when HD will enter the picture

MODERATOR:

Todd Spangler Technology Editor Multichannel News

PANELISTS:

Julie Nelsen Advanced Advertising Sales Manager Cox Media

Jan Edwards Director of Sales News & Advanced Advertising
Bright House Networks

Chuck Thompson EVP Sales & Marketing
Cabletelevision
Advertising Bureau

Simon McGrath Chief Marketing Officer SeaChange International

Jeff Minsky Director of Emerging Platforms Omnicom Media Group

Posted Dec 5, 2008