Webcast: On-Demand Advertising Models: Clicking Into Place
May 13, 2008 4:00pm EDT
As TV services march toward an everything-on-demand model, how can cable operators capitalize on the shift? A panel of industry experts will present an overview of on-demand advertising business and technology issues, discuss lessons learned from field deployments to date, and look at future trends and opportunities.
Critical issues addressed in this Webcast will include:
- Dynamic Ad Insertion: Keys to successfully deploying the technology to provide sales teams more flexibility for on-demand ads
- Video-on-Demand Showcases: What works (and what doesn't) for sponsored VOD content
- Interactive TV: Strategies for using technologies like CableLabs' tru2way to integrate with linear spots and drive higher engagement
- Integration and Testing: Working through implementation to final service launch
- Addressability: Taking on-demand advertising to the next level with demographic targeting
- High Definition: How and when HD will enter the picture
MODERATOR:
Todd Spangler Technology Editor Multichannel News
PANELISTS:
Julie Nelsen Advanced Advertising Sales Manager Cox Media
Jan Edwards Director of Sales News & Advanced Advertising
Bright House Networks
Chuck Thompson EVP Sales & Marketing
Cabletelevision
Advertising Bureau
Simon McGrath Chief Marketing Officer SeaChange International
Jeff Minsky Director of Emerging Platforms Omnicom Media Group
Posted Dec 5, 2008
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