Creating And Marketing Branded Apps That Deliver

This webinar is now offered in an archived format.

Now’s your opportunity to examine how to create and market branded apps that deliver customers, loyalty and value to the user. With mobile devices becoming the preferred platform for going online, branded apps provide a unique opportunity to connect with consumers. But how do you craft an app that actually delivers customers and brand loyalty? A leading lineup of panelists will offer answers and discuss how to:

  • Create and deliver content that solves a problem, provides a service or creates an experience
  • Connect that content back to your brand
  • Win over mobile consumers who shun branded apps
  • Drive downloads and more

Media brands in particular are well poised to capitalize on the potential returns of a thoughtful and engaging app. But as mobile users become more sophisticated, you have to do more than just repackage the same content available on other platforms. Get new insights to help you jump-start your own branded app initiative.

Archived Webinar -$129

If you are having any technical difficulties or need assistance meeting these requirements, please contact Dan Angeloro at DAngeloro@nbmedia.com.

 

moderator

Leslie Jaye Goff

Moderator

Speakers

Leora Schachter

Vice President, Digital Strategy and Planning — Food Category Scripps Networks Interactive

JP Stoops

Director of Licensing Discovery Communications - Animal Planet and Discovery Kids brands

Greg Flory

Strategist - Bottle Rocket Apps

Richard Steiner

VP of Digital, TCM