All Webcasts

A New Model For High-Volume, Low-Cost News

This Webcast will discuss how broadcasters are using Internet-based technologies to streamline their daily news production and create more content for new digital platforms.  more >>

Advanced Advertising CLICK HERE FOR MORE

Interactive TV finally appears to be set for mass deployment in the cable industry, and the technology should enable a broad range of new opportunities for marketers to connect in the most "immersive" video platform.  more >>

New Rules of Production

TV production today - for primetime comedy, drama and reality, local programming and news alike - is scattered with landmines for producers and production companies, as budgets continue to tighten and rules of engagement change daily.  more >>

Network DVR: Scaling the On-Demand Curve

Network DVR: Scaling the On-Demand Curve
Tuesday, September 22, 2009
Time: 2:00 PM ET

Time-shifted TV services got a supreme win in June when the highest U.S. court upheld the legality of the "RS-DVR." In theory, a network DVR architecture gives cable operators a way to offer time-shifted capabilities to any digital subscriber, and also presents new ways to monetize TV content in conjunction with programmers. But can today's video-on-demand systems really meet the requirements of recording and serving separate recordings for each subscriber? This Webinar will look at the challenges involved in building out a truly scalable network DVR infrastructure.
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The Changing Face of Viewer Analytics

The Changing Face of Viewer Analytics
Thursday • September 17, 2009 • 2:00 PM EDT

TV ratings systems are evolving, as advertisers, MSOs and networks demand more information and greater insights beyond audience size and reach.  Today's analytic tools are identifying new and improved ways to define viewers and their habits through means such as return path data from set-top boxes.  This Webinar will examine what tools are available and emerging, what challenges they face and potential issues they raise (such as privacy concerns) and what the future of audience measurement holds for the industry.
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Online TV: Delivering the Wow Factor With “Authentication”

Authentication Nation 

As content providers make more and more of their shows available online, the traditional business models for TV are being challenged. Protecting that revenue, and building on it, is critical to the success of content providers - and multichannel distributors. Today cable operators are exploring Internet "authentication" services, which would grant access to troves of content that isn't yet available online only to their video subscribers.

Reaching Viewers In a Multicultural, Multiscreen World

This Webcast will examine how programmers and cable operators package, market and deliver content to effectively reach multi - cultural audiences. Panelists will discuss outreach programs and how they identify and deliver specific offerings aimed at diverse groups of viewers.  more >>

Charting Cable’s Course to IPTV

Competitive pressures and changing consumer expectations are spurring cable operators to invest in moving toward IP-based video delivery. In fact, the industry's next generation DOCSIS 3.0 technology provides key features for delivering video.

Sharpening Cable TV’s Edge In a Tough Economy

New video technologies promise to let cable operators not only retain subscribers, but also grow their customer rolls. A variety of next-generation services and new ways of enhancing existing services are emerging to help differentiate cable from competitors.  more >>

Powering Cable's Next-Gen Internet TV Play

Large cable operators are looking to enhance their traditional TV services with a huge lineup of on-demand Internet video programming - content that's otherwise not available online today. But is the infrastructure in place to support the delivery of these high-value video assets?  more >>