The TV spot remains the undisputed king of ad dollars, but there’s been an explosion of online video advertising and hefty commitments by the biggest players to build it up. Google just inked a big “upfront”advertising deal with MAGNA GLOBAL, hired a new YouTube chief to boost ad revenue, invested with AOL in video ad startup Vungle and launched a new ComScore metric to chase big advertisers. Amazon’s partnered with Geico. Facebook is rolling out video ads. Yahoo and AOL are calling it a top priority. A panel of experts will explore the sudden ramp-up in online advertising and its implications for the television industry.
- How big can online advertising get?
- How will it accelerate competition for advertising dollars and shape online advertising formats?
- What are the hot, new technologies/companies driving it?
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