Webinar Speakers

Wi-Fi First—Empowering the MSOs to Win the Mobile War

Webinar Type: 
Webinar Time: 
Tuesday, April 1, 2014 - 15:30

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If you are having any technical difficulties or need assistance meeting these requirements, please contact Dan Angeloro at DAngeloro@nbmedia.com.

Any further questions regarding the Webinar, please contact Jonathan Eakin at jeakin@nbmedia.com

How does the webinar work?: 

The live audio is delivered to your location over your computer speakers. The PowerPoint presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

One (1) set of materials (you may make copies for all of the persons you invited to listen to the program)

One (1) Internet connection to the seminar

Header Image: 
You will learn how to: 

Mobile operators are going after all MSO revenue. First, mobile phones took over land lines. Now, LTE is encroaching on high-speed Internet service in the home. The world is moving away from fixed-line communications and into mobile.

We spend 80% of our day within range of Wi-Fi and the bulk of our data consumption is performed in the home, so why don't our devices and mobile services reflect that behavior? A mobile device should look to use Wi-Fi wherever possible and only use cellular to fill the gaps, setting up a "Wi-Fi First" scenario. This webinar will discuss the collision course between cable operators and cellular operators and explore the “Wi-Fi First” opportunity that will thrust MSOs to the forefront of mobile communications

Who should attend?: 
  • Advertising Agencies
  • Operations
  • Brands
  • PR
  • Business Development
  • Production
  • Digital Marketing
  • Programming
  • Financial Management
  • Research
  • Marketing
  • Sales
  • Media Buying
  • Social Media
  • Mobile Marketing
What equipment do I need?: 

Supported Configurations:

  • Platform/Browser Internet Explorer Firefox Chrome Safari 4.0+

    • ​Windows 98/ME/NT/2K/XP
    • IE6, IE7, IE8 FF3.0+ N/A N/A
    • Windows Vista IE7, IE8, IE9 FF3.0+ N/A N/A
    • Windows 7 IE8, IE9 FF3.0+ Chrome15 Safari5.1
    • Mac OS X v10.4.7+ N/A N/A N/A Safari 4.0+
  • ​Component System Requirements:
    • Flash Player Adobe Flash Player Version 10.2 +
  • Connection Speed
    • Audio: 100k and above
    • Video: 300k and above
  • Processor (CPU):
    •  Intel Pentium 4 2.33GHz
    • AMD Athlon™ 64 2800+ processor (or equivalent)
    • PowerPC G5 1.8GHz or faster processor
    •  RAM 512MB of free RAM
  • Other Notes:
    • Cookies Browser configuration must accept cookies
    • JavaScript Browser configuration must have Javascript enabled
    • Screen Resolution 1024 X 768
    • Audio Card 16-bit minimum
    • Video Card 65,000 colors minimum         

PRESENTERS: Internet Explorer will give you the most optimized reporting experience.

Speaker Reference: 
Speaker Type: 
Speaker Name: 
Jeff Baumgartner
Speaker Title: 
Technology Editor, Multichannel News
Speaker Image: 
Speaker Type: 
Speaker Name: 
Alan Berrey
Speaker Title: 
Co-Founder and CEO, Scratch Wireless, Inc
Speaker Image: 
Speaker Bio: 
Alan Berrey is a serial entrepreneur, constantly searching for ways to disrupt the mobile industry. Currently he is co-founder and CEO of Scratch Wireless, Inc., the first truly free, unlimited smartphone service in the U.S. market. Prior to co-founding Scratch, Alan was the Founder and President of Mobile Collect, a SaaS solution for text messaging and wireless solutions for large enterprises.
Speaker Type: 
Speaker Name: 
Carrie MacGillvray
Speaker Title: 
VP, Mobile Services, IoT & Network Infrastructure, IDC
Speaker Image: 
Speaker Bio: 
Carrie MacGillivray is a Program Vice President on IDC’s mobility team, and is responsible for mobile services, Internet of Things (IoT) and service provider infrastructure research. Carrie's in-depth analysis examines market developments, quantifies the market opportunity and provides comprehensive analysis for the mobile operator in serving both consumers and businesses, as well as leading IDC's IoT research efforts examining this burgeoning market. Prior to joining IDC, Carrie was a research analyst at Yankee Group in its enterprise research group covering enterprise mobility and general telecommunications trends. More speakers to be announced