Webinar Speakers

Next TV: Finding the MCN Model

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Webinar Type: 
Webinar Time: 
Thursday, May 29, 2014 - 14:00
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When Disney agreed in March to purchase Maker Studios for as much as $950 million, it was the biggest deal ever involving a YouTube multichannel network—but not the only one. In recent months Machinima closed an $18 million round of independent financing led by Warner Bros. and hired a new CEO. And Big Frame was purchased by AwesomenessTV, which itself was purchased last year by DreamWorks Animation.

With so much attention from large, traditional media companies focused on MCNs, it’s important to understand how their business models work and what they do to create value. Next TV: Finding the MCN Model will gather the most important players in the MCN space to explore what makes their companies tick, and what’s driving the future of filmed entertainment on digital platforms.

Who should attend?: 
  • Advertising Agencies
  • Operations
  • Brands
  • PR
  • Business Development
  • Production
  • Digital Marketing
  • Programming
  • Financial Management
  • Research
  • Marketing
  • Sales
  • Media Buying
  • Social Media
  • Mobile Marketing
 
Webinar: 
$129
Speaker Reference: 
Speaker Type: 
Moderator
Speaker Name: 
Daniel Holloway
Speaker Title: 
Programming and Digital Media Editor, <em>Broadcasting & Cable</em>
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Speaker Type: 
Panelists
Speaker Name: 
Ashley Kaplan
Speaker Title: 
Head of Content, Fullscreen
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Speaker Bio: 
Ashley Kaplan is the Head of Content for Fullscreen, a media company that powers the creation and sharing of video with the connected generation. Previously, Ashley was Vice President of Digital Content and Strategy for the Magical Elves production company. In this role, Ashley oversaw the development, production and content partnerships for all media adjacent to the company’s television properties. Most notably the Emmy Award winning series, Last Chance Kitchen, which ranked as the highest viewed web series in Comcast history. Ashley was also responsible for the development and production of various original branded entertainment projects and spearheaded the launch of the Elves’ Latin programming division
Speaker Type: 
Panelists
Speaker Name: 
Sarah Penna
Speaker Title: 
Co-Founder & Chief Creative Officer, Big Frame
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Speaker Bio: 
Sarah Penna is the Co-Founder and Chief Creative Officer of Big Frame, one of the top YouTube multi-channel networks. Recognizing the importance of talent, she helped to establish Big Frame as an industry leading media company and talent management firm, with 300 talent signed and 11.3M unique monthly views. Less than half of a year into business, her company was named the “CAA for the digital set.” The company was acquired by AwesomenessTV in April 2014.
Speaker Type: 
Panelists
Speaker Name: 
Cameron Saless
Speaker Title: 
SVP, Business Development,Machinima
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Speaker Bio: 
Cameron Saless is a Los Angeles-based digital media executive with over 15 years of experience in tech, new media and venture capital. Over the past three years, he has served as SVP, Business Development at Machinima Inc., where he has led cross-functional initiatives to expand the company's programming and distribution including launching offerings on Twitch and Xbox. Cameron has also led efforts to test and launch new business models for marketing and promoting gaming titles and related transmedia on YouTube.Prior to his time with Machinima, he served as VP Business Development at JibJab where he helped launch and monetize the company's hugely popular Starring You! service, which allows users to send premium, customized ecards to family and friends.