Add treat-and-toy-of-the-month club company BarkBox to those perpetuating the stereotype of bad cable service or, to put it another way, kicking the tech while he is on his hands and knees installing wires so folks can get all those channels and websites.
In its December “dear human” letter that comes with the monthly box of meat-flavored dog treats, stuffed squeaky toys and rope chews — a letter purportedly from a grateful pet receiving the gift box from its owner — there is the observation that while the dog in question may get pushy with pups at the dog park, there is the bonding moment with her master when “we both had fun growling at the cable guy.”
The Wire has it from personal experience that dogs are inordinately fond of cable service techs, thank you very much.
There is a certain mixed breed by the name of Poppy who spent an entire service call jowl-by-cheek with the Cox Northern Virginia tech as together they checked wiring at floor level, licking a cheek when allowed (the dog, not the tech) and generally keeping underfoot. So instant was the bond that, by the end of the service call, the tech’s main observation — beyond the fact that we needed a new box (cable, not “Bark”) — was that the owner had best keep tabs on the dog or else she would be going home with him in the truck. The dog remained, but watched with tail wagging from the window as the Cox tech drove away.
“It is not our intention to reinforce any stereotypes — in fact we aim to break most of them!” said a BarkBox “Bark-Happy Ambassador” of the letter’s cable reference. “Our aim was to simply joke around with our furry pack members about something that they do so naturally — bark at strangers. So, on behalf of BARK, we sincerely apologize if this letter was taken in any sort of way other than to encourage smiles, laughter, tail wagging and quality time with your pups!”
In the spirit of due dilligence, The Wire asked former Cox Virginia public relations uber-exec Leigh Woisard, who now runs the whole communications kit and kaboodle for the MSO, how she thinks cable service can get out from under that stereotype. “I think when we make the investment that we make in our networks and stay really focused on delivering products that our customers really want, that helps bolster the reputation tremendously,” she said.
A few more wagging tails — that would be the dogs — won’t hurt either.