Paramount Advertising Taps Mastercard, EDO for Attribution
Measurement of campaign effectiveness provides free with media buys
By Jon Lafayette published
72% are still channel-surfing
By Jon Lafayette published
Advertisers on service-station screens get more attention and audience data
By Jon Lafayette published
Data better shows value linear networks deliver to sponsors
By Daniel Frankel, Jon Lafayette published
Diamond's against-all-odds escape from bankruptcy liquidation hits a major snag after its Bally Sports carriage deal with Comcast expires and the two sides fail to agree on another temporary extension
By Kathy Grillo, Shane Larson published
Telco, labor union make joint call for Congress to fund Affordable Connectivity Program
By Jon Lafayette published
Interactivity provides greater brand favorability, purchase intent
By Jon Lafayette published
Stations try out consumer apps to build momentum for ATSC 3.0 in local markets
By Kathy Grillo, Shane Larson published
Telco, labor union make joint call for Congress to fund Affordable Connectivity Program
By Kent Gibbons published
Move by Democrats in majority sets up renewed battle on Title II regime
By Michael Malone published
Will remain in leadership role through 2029