Michael Malone and Jeff BaumgartnerSocial Links Navigation Latest articles by Michael Malone and Jeff Baumgartner Ad Metrics Are Still Behind the Curve By Michael Malone and Jeff Baumgartner published 26 October 15 MOST READ1Daytime Emmys Announce Some Nominations Early 2Fox Sports Hires Veteran Ad Sales Executives3With Bears on the Clock. NBCU Local Chicago Plans Extensive NFL Draft Coverage 4Fox Sports, TBT Secure Multiyear Media Deal5Netflix Adds 9.3 Million Customers in Q1, Beats Revenue Forecasts With Whopping 15% Sales Growth