Kelly Abcarian, NielsenSocial Links Navigation Latest articles by Kelly Abcarian, Nielsen The Secret to Successful Addressable TV By Kelly Abcarian, Nielsen last updated 23 September 20 Planning and executing TV advertising used to be simple, running on the same formula for many years. If 2020 has taught us anything, it’s that we need to adapt to the shifting world we live in. BC Guest Blog My New Co-Workers Are A Cure for COVID Fatigue By Kelly Abcarian, Nielsen published 20 April 20 MOST READ1Freeze Frame: Cable Hall of Fame 2024 (Photo Gallery)2NBA Playoffs Will Offer Viewers Something Familiar, Something New3Charlotte Deleste, WISC Madison Anchor, Gives Notice 4Is Netflix's Subscriber Growth Binge Almost Over?5Nexstar Dropping Scripps-Owned The CW Affiliates in 7 Markets
The Secret to Successful Addressable TV By Kelly Abcarian, Nielsen last updated 23 September 20 Planning and executing TV advertising used to be simple, running on the same formula for many years. If 2020 has taught us anything, it’s that we need to adapt to the shifting world we live in.