Tipping point: At least half of U.S. consumers now have an HDTV.
Of those with HDTVs, 69% now subscribe to a high-definition programming service, compared with 56% last year.
CTAM’s report also found that people who have moved recently are more likely than non-movers to plan to buy an HDTV set in the next year (26% vs. 15%), as well as subscribe to an HD programming service (15% vs. 8%) or DVR service (17% vs. 7%).
The research is part of Centris’s omnibus telephone survey conducted from June 5-14. The sample includes 1,144 randomly selected adult consumers 18 or older; the study has a +/- 3.5 percentage point margin of error.