April Foolery


Media love April Fool’s jokes — heard any good ones?

Animal Planet got me with one today, announcing it would air a two-hour documentary about the poisonous cobra that briefly escaped from the Bronx Zoo:

With never-before-seen footage, the cobra’s home movies, photography and an exclusive interview with confessionals, the candid special will offer the real story behind the cobra’s escape and solo adventures through New York City. The special also will highlight the cobra’s meteoric rise to fame and her interactions with the city’s elite including Mayor Bloomberg. During her brief time away from her enclosure, the cobra has exchanged tweets with several Hollywood A-listers, including Ellen DeGeneres, Jon Favreau and Steve Martin.

“We’re looking for raw, untapped talent,” says Marjorie Kaplan, president of Animal Planet and Science Networks. “We have a triple threat on our hands. @BronxZoosCobra is relatable, audacious and venomous, and you don’t turn your back on a snake like that!”


Todd Spangler showed me one from Roku about their nifty new “branded” remotes, replete with logos, like those four-wheeled rolling ads that circle NASCAR tracks. See visual below.

Todd points out the Roku remote is about the size of a pack of Extra gum, enhancing the joke.

This week’s B&C jumped the gun a little with its March 28 cover, filled with coverlines touting bogus “exclusives” such as Jeff Zucker going to CBS as chief operating officer. Check out the visual here.

Send me more and I’ll add them in.