Cox's Trio Guide to Get Social

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Cox still believes its on-screen guide is valuable real estate worth investing in — even if some big thinkers foresee TV guides migrating to “companion” screens over the long haul (see Maybe Program Guides Shouldn’t Be on TV).

The MSO is working on enhancements to its Trio interactive program including access to Twitter and Facebook, news and weather widgets, an e-mail viewer, and a dynamically generated most-watched programs listing, Light Reading reported.

Cox is targeting Q2 2011 to launch the interactive widgets, while the Twitter and Facebook features “would be further in the future,” Cox spokesman Todd Smith said in an e-mail.

Trio, developed by NDS, is being rolled out initially in San Diego, Orange County, Kansas and New England (Rhode Island), Smith added (see Cox Rigs ‘Trio’ Big-Screen Guide). The IPG is available with the operator’s Plus Package, $5 per month extra added to any level of Advanced TV service.

Note that Verizon’s FiOS has offered widgets for news and weather for several years, while it added Twitter and Facebook last year (see Verizon Weaves Web Into FiOS TV and FiOS TV: Now Ready to Tweet).

For more discussion on next-generation TV services and technologies, listen to a replay of our webinar from last week,Converged TV: Building the Social, Dynamic Video Platform(free registration required).

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