DirecTV Now, the OTT-TV service from AT&T, hasn’t set a precise launch date (it's debuting sometime in November), but it has erected a Web site where consumers can plug in their information to stay apprised of the product's status.
“Leave your name and email here. We’ll hit you up later with the deets,” a message on the still-sparse site, explains.
Once visitors input their information, this message appears: “Congrats, you’re on the list. Prepare to stream your little heart out. Keep your eyes peeled for an email with more info when DIRECTV NOW launches.”
AT&T president and CEO Randall Stephenson announced today at The Wall Street Journal DLive event that the service will start at $35 per month and feature 100-plus channels, a price that would appear to undercut the pricing for PlayStation Vue’s trio of multichannel OTT-TV tiers, though AT&T has yet to announce which channels will grace the DirecTV Now Lineup (Viacom, NBCU, Discovery Communications, Scripps Networks, A+E Networks and Turner are among the programmers that have inked distribution deals for the new DirecTV Now service).
Shalini Ramachandran, reporter with The Wall Street Journal, made note of the language the site uses as the new service looks to connect with younger audiences:
— Shalini Ramachandran (@shalini) October 25, 2016
And color Public Knowledge’s John Bergmayer unimpressed:
— John Bergmayer (@bergmayer) October 25, 2016